Simo, already a board member at OpenAI, will transition out of Instacart over the next few months and join the AI company full-time as Application CEO.

Simo will reportedly concentrate on scaling the company’s ‘traditional’ functions. The woman behind Instacart’s successful IPO, Fidji Simo, is joining OpenAI’s C-suite.

The hiring of the Instacart exec indicates that OpenAI's roadmap will involve more structured, productized offerings rather than just API access.