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Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...
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Max changes its name back to HBO Max
Warner Bros. Discovery announced at the Upfront event on Wednesday (14) that the company’s streaming platform will revert to ...
Do HBO’s owners have any actual idea what they’re doing with Max?
Max reverting its name to HBO Max is a sign of bigger failures. In what confused, mixed-up universe is Warner Bros. Discovery ...
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Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Max Brand Reversal Driven By Warner’s Changing Ambitions, Direction
Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...
Netflix co-CEO Ted Sarandos explains why he thinks the HBO Max rebrand 'makes sense'
Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding. The streamer used to be ...
Tim Meadows Goes Viral for HBO Max Logo Announcement
Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max. Warner Bros.
'How many meetings?' Internet reacts as Max changes name back to HBO Max
"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said.