Discovery Channel’s “Shark Week” begins Sunday for the 37th year. And Steven Spielberg’s movie “Jaws” celebrated its 50th anniversary in June.

The initiative has drawn some criticism over the years for featuring less and less non-fiction material, but Shark Week still remains popular with Discovery Channel subscribers an

Discovery Channel’s “Shark Week” kicks off with a unique twist this year: “Dancing with Sharks.” Hosted by former “Dancing With the Stars” host Tom Bergeron, the show features scuba-diving shark handlers performing underwater dances with hammerhead sharks.

Dancing With Sharks” is a reality dance competition for Discovery Channel’s Shark Week pairing dancing divers with real sharks and hosted by Tom Bergeron.

The drink — affectionately named the Bad Bruce — is available from July 20 – 27 at locations of the Denver-based coffee chain nationwide.