Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers." ...

This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...

Dell has revealed a bunch of new laptops at CES 2025, including two workstation PCs ready for anything you can throw at them.

Round Rock-based Dell Technologies recently announced that it will overhaul the names of its computers to fit into a more ...

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

Dell is introducing a revolution in the branding of its computers: XPS, Latitude, and Inspiron are being phased out, making way for simple and clear names – Dell, Dell Pro, and Dell Pro Max.

The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but effective.

PC makers including Dell Technologies and HP Inc. rolled out products they believe will ignite the long-awaited PC refresh.

Dell Technologies (DELL) presents strong growth potential with expansion into AI and growing server business, making it an ...

and Dell Pro Max (designed for maximum performance). Under these categories, Dell unveiled several new devices. The base tier of Dell Pro – simply Dell Pro – delivers essential performance for ...

AI PCs were a big part of this year’s show news, and for good reason. After their introduction in 2024, the category has quickly matured into the mainstream.