And while extra fees will obviously generate the added revenue the airline desires, the bigger question is this: By grabbing ...

Southwest’s most iconic perk end Tuesday. While it has received flak from customers, executives hope bag fees will shore up ...

Until now, it was the only major U.S. airline that allowed passengers to check two bags at no extra cost. On May 28, most ...

Earlier this year, Southwest Airlines made the controversial decision to end its longstanding policy of allowing two free ...

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

Southwest Airlines​ recently announced it will start charging $35 for the first checked bag. Here's a breakdown of how much ...

The decision by Southwest Airlines Co (NYSE: LUV) to introduce baggage fees is expected to significantly boost its profits, ...

After today, customers can expect baggage fees when flying with Southwest Airlines as the airline moves to officially ...

Southwest Airlines ends its free checked bags policy starting May 29, implementing $35-45 fees while preserving perks for ...

Southwest ends its iconic "bags fly free" policy, implementing a US$35 fee for the first checked bag and US$45 for the second ...

Earlier this year, the airline announced plans to end its trademark “bags fly free” policy to help shore up earnings.