And while extra fees will obviously generate the added revenue the airline desires, the bigger question is this: By grabbing ...

Earlier this year, Southwest Airlines made the controversial decision to end its longstanding policy of allowing two free ...

Until now, it was the only major U.S. airline that allowed passengers to check two bags at no extra cost. On May 28, most ...

The CEO of Southwest Airlines has defended the airline and its many changes despite passenger outrage over the elimination of ...

Southwest’s most iconic perk end Tuesday. While it has received flak from customers, executives hope bag fees will shore up ...

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

Southwest Airlines, which previously had a free checked bag policy, says it will start charging $35 for each first checked bag.

Southwest Airlines​ recently announced it will start charging $35 for the first checked bag. Here's a breakdown of how much ...

After today, customers can expect baggage fees when flying with Southwest Airlines as the airline moves to officially ...

Southwest Airlines ends its free checked bags policy starting May 29, implementing $35-45 fees while preserving perks for ...

The policy will begin tomorrow, when some passengers may be subject to a checked bag fee ... revenue but said it also stood to lose $1.8 billion in business from loyal customers who flew Southwest ...