Every other team in baseball eventually adopted analytics. But only the Oakland A’s got a book written about them, and then a ...

As the Indiana Pacers celebrated on their home court Saturday night, having pushed their way into the NBA Finals, the ...

But the public’s (and the media’s) love of easily digestible Nielsen ratings and viewership numbers glosses over what is in ...

TV ratings for the NBA Finals with the Oklahoma City Thunder and Indiana Pacers may dip, but the NBA's marketing team is ...

Indianapolis and Oklahoma City will try to overcome the historic link between market size and ratings in squaring off for the NBA title ...

Los Angeles Lakers star LeBron James doesn't think the NBA Finals being between two small-market teams should matter.

NBA commissioner Adam Silver has heard your "small market" NBA Finals talk, and wants to make clear that he, for one, is unconcerned. If anything, such a matchup—the Oklahoma City Thunder vs. the ...

A short, lopsided and uncompetitive series can have an impact ... about small-market teams in the Finals is probably close to a single circle. For the seventh consecutive season, the NBA will ...

A short, lopsided and uncompetitive series can have an impact regardless of ... Game 5 of the Western Conference finals. The NBA Finals features small-market teams in the Thunder vs.