Dive Brief: JCPenney showed off how to do a wedding on a budget as the world turned its attention to the multimillion-dollar nuptials of Amazon founder Jeff Bezos and Lauren Sanchez, according to a ...

J.C. Penney does wedding season on a budget amid turnaround The retailer is using social media to showcase a $10,000 wedding in an appeal to budget-conscious consumers. Published July 1, 2025 ...

In the two months since the campaign's release, JCPenney said it has seen a 22% increase in Google searches for the brand, as well as a rise in brand consideration from 13.6% to 16.4%.One of the ...

JCPenney Throws 'The Other Venice Wedding' - 06/30/2025 While the world gawks at Jeff Bezos' $10 million Italian nuptials, JCPenney gives one couple the celebration of their dreams, for just $10,000.