JCPenney 'anonymous ad' in Times Square, NYC. Courtesy of JCPenney. JCPenney has been on the ropes for the last 14 years. In 2010, revenues reached nearly $18 billion but fell to $7.2 billion in ...

JCPenney burning through resources to pull off a turnaround. With same store sales down 32 percent, its running out of time. But even when completed, JCPenney's boutiques and low prices won't ...

JCPenney CEO Marc Rosen has no intention of adding to the retailer's 15-year list of failed turnaround attempts anchored in bold, flashy moves. In the late 2000s, it tried to be fashion-forward ...

Despite JC Penny's best efforts to pull a turnaround and gain costumer's loyalty back, the department store's latest drop in sales may be the last straw. According to Business Insider, JC Penny is ...

JCPenney CEO Jill Soltau said the insights the company is receiving from its Hurst testing ground are driving the company’s turnaround attempts. Here are other key takeaways from the retailer's ...

JCPenney's Turnaround: Focus on Hispanics, Social Media - 08/22/2013. Events Home 2025 Events Calendar Upcoming Events Brand Insider Summit Pharma & Health ...

Johnson's heavy investing toward his turnaround strategy and declining sales led to the loss. JCPenney announced a staggering 32 percent sales decline in the fourth quarter. Megan Durisin/Business ...

How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far ... Guiding this year’s holiday strategy is a $1 billion turnaround plan announced in the fall of 2023 that introduced a new brand ...

Jill Soltau was hired to save JCPenney. Two years later, her company was sold out of bankruptcy and she’s been shown the exit. This isn’t the ending JCPenney had in mind for Soltau when she ...

JCPenney filed for bankruptcy. The coronavirus crisis was the final blow to a 118-year-old company struggling to overcome a decade of bad decisions, executive instability and damaging market trends.

JCPenney 's big turnaround has been failing, with $4 last quarter. Last year, CEO Ron Johnson laid out a revival plan that included boutique-style shop-in-shops, a "fair and square" pricing ...