The digital home of hit shows like "White Lotus," "The Pitt," and "The Rehearsal" is going back to its old name. The streaming platform Max will be called "HBO Max" once again, Warner Bros. Discovery ...

Between bingeing, weekly, or batches, is there a right way that streaming services try and get you to keep watching?

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it made a strategic error.

This weekend, watch one of these three underrated movies on HBO Max: a Magic Mike entry, a football doc, and a teen rom-com.

Was Max the same as HBO Max? Was it something new ... leading with that name gave it a clear identity—and one that competitors like Netflix, Hulu, and Apple TV+ couldn’t match.