The short answer: Yes, branding matters immensely in a landscape as crowded as streaming, where the likes of Amazon Prime Video and Netflix are all too eager to poach HBO’s customers. For its part, ...

Jose Maria Caro, director of Max Local Original Production at Warner Bros. Discovery, Spain, appeared at the Conecta Fiction ...

Here’s how the press announcement is finessing the flip-flop: “Returning the HBO brand into HBO Max will further drive ... someone could have foreseen the problems of a pointless rebrand.

Discovery to remove the name of one of the most respected brands in show business, truncating HBO Max to just Max ... regrets after ditching the HBO brand. Perrette references Warner Bros.

Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO ...

Two years after dropping ‘HBO’ from its branding, Warner Bros Discovery is ... The combined streaming service will now be called ‘HBO Max’ later this summer. HBO head Casey Bloys says ...

Oops. Guess who has had to change their tune about the value of the HBO brand. Yes, it’s Warner Bros. Discovery and Max. We all remember when Warner Bros. Discovery ...

HBO is synonymous with great television — and now HBO Max, the re-rechristened name of Warner Bros. Discovery’s linchpin streaming service, is synonymous with major corporate reversals.

Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max. The decision was announced Wednesday by Warner Bros. Discovery during a ...