Last week, British Airways unleashed fury in some quarters with poorly received changes to its loyalty program. Here are five key learnings for other airlines considering a similar course.

British Airways is backtracking on controversial reforms to its frequent flyer loyalty programme, the BA Club, to make it easier to earn coveted bronze, silver and gold status. The move comes ...

British Airways (BA) is proposing changes to its Executive Club loyalty scheme, following criticism from frequent passengers. The airline announced in December that it would convert to a spend ...

The name changed from the Executive Club to simply British Airways Club, but that isn't what ruffled customers feathers. In December of 2024, the popular airline changed its rewards scheme ...

BRITISH AIRWAYS has backtracked on some of the controversial changes to its loyalty programme, that were introduced after Christmas. The airline made headlines when it first touted the revamp of ...

“British Airways, you clearly don’t care about the ordinary travellers.” So says C R A Scott, one of dozens of people who responded on social media to my article about the impending changes ...

Frequent flyers were not slow to criticise British Airways’ announcement last week that it was dramatically changing its loyalty programme from April 1. Put simply, points will no longer be ...

Thirty former cabin crew members accused BA of using controversial labour practices. These allegations include British Airways letting staff go before rehiring them on new and often less ...

British Airways has axed a "see-through" uniform which enabled pervy passengers to leer at stewardesses. Women crew were up in arms over the new BA tunic that they claimed was designed for non ...

British Airways (BA) has announced sweeping and controversial changes to its 'Executive Club' loyalty scheme for frequent flyers. The shake-up means you'll likely need to spend a lot more with BA from ...