Separately, Numerator reported that consumers appear to be purchasing a higher number of items at a lower price point for the 2025 Prime Day event. "However, with this year’s sale extended to four days, there is potential for Prime Day 2025 to break previous records," highlighted analyst Amanda Schoenbauer.

Last week, I attended Amazon’s first-ever Prime Analyst Day in Seattle. It was a valuable opportunity to hear firsthand how Amazon is disrupting itself before others can.